Digital Scratch Cards: Add Fun & Surprise to Your Loyalty Program
Looking for a fun way to incentivise your existing customers? A digital scratch card is a great way to add excitement and surprise to your loyalty strategy, while keeping things smart and scalable.
What Is a Digital Scratch Card?
A digital scratch card mimics the traditional scratch-off experience, but it's delivered digitally via the customer's phone instead of a physical card. It's interactive, rewarding, and feels like a mini-game - all while boosting engagement and driving repeat business through your gamified rewards programme.
How the Digital Scratch Card Rewards Work?
It's simple:
- You configure a list of rewards (e.g. free drink, 10% off, free car wash).
- When a customer purchases, the loyalty platform randomly selects a reward.
- The customer receives a digital scratch card and "scratches" it on their phone.
- The revealed reward is automatically added to their loyalty rewards cards account.
It's instant, fun, and encourages continued engagement through your loyalty card game.
Why Go Digital?
Digital scratch cards aren't just a modern twist - they're a smarter alternative to physical loyalty rewards cards:
1. Save on Printing Costs
No more printing thousands of scratch cards. Digital cards cut costs, reduce waste, and are easier to manage.
2. Easily Update Rewards
Need to change from "Free Coffee" to "20% Off"? No reprinting required. Update the scratch card rewards instantly through the platform.
3. Nothing Gets Lost
Once a customer completes a digital scratch card, the reward is stored in their account. Forgot to use it? The system can even send a reminder.
Who Is It For?
Digital scratch cards are perfect for:
- Cafes and F&B outlets
- Retail shops
- Salons and service-based businesses
- Any brand that wants to inject a little fun and surprise into their customer experience
Final Thoughts
A digital scratch card is more than just a gimmick - it's a playful, cost-effective way to delight your customers and drive repeat visits. Whether you're enhancing your existing loyalty strategy or launching a new scratch card rewards campaign, it's a dynamic solution that adds fun, surprise, and measurable impact.
Want to learn more about loyalty reward strategies for your business? Visit the One Way Loyalty feature page to explore how our tools can help you design engaging loyalty rewards cards and drive repeat visits with smart and interactive promotions.